Web content design

Content design is an emerging expression for a craft that is indispensable in the contemporary digital economy. It applies to content professionnals who conjugate the following:

  • solid language, logic and copywriting skills;
  • a design approach (and I would say specifically a computational design approach);
  • working knowledge of the Web, its standards and its best practices.

The way I usually explain it to Web developers is that in my work I write mostly in natural language, that I might sometimes make wireframes or diagrams and that I write HTML and CSS but not JavaScript.

The way I usually explain it to prospective clients and partners is that I will help them integrate publicity, domain knowledge and a purposeful house style into their site’s content, while implementing a workflow that makes the CMS work for them – ideally becoming transparent.

Information architecture is part of my content design work: I pragmatically apply principles from information science to build a site’s navigation, metadata and communications network. In short, I like to make graph data structures in my mind and present them as highly legible content items that, at once, stand on their own and link to what they ought to.

Live style guides and design systems

My work often naturally takes the form of a live style guide that documents a scalable design system. Such living documents are not primarily about tools but primarily about people, the way they collaborate and what they produce together.

Some of my previous style guides are publicly shareable and form a freely available portfolio; others are protected to differents degrees. If you are interested in learning more about my ‘secret endeavors’, we may set an appointment for a private demonstration.

Copywriting and editing

If you have an existing editorial workflow in the traditional sense and need an extra copywriter/editor on your team, I may also be of service. I am especially interested in working with educational institutions, publishers and organizations in fields related to culture, the arts and social inclusion.


A portion of my work is done pro bono. There are several organizations whose mission I strongly believe in and to which I will dedicate a portion of my time over the long term. This allows me to carry out work that is important and meaningful to me but would not easily become part of a business model; in return, it helps people who can use the publicly accessible results and helps me become a better worker. Sharing and meeting are enduring treasures that nothing else can replace.

In particular, I have a special place in my heart for the TeX Users Group, which has thoroughly been helpful and beneficial to the development of my career. To me, they have been continuously relevant, be it in my ‘first career’ as an academic or in my recent activities in the digital industry. They are stewards and spokespeople of the TeX typesetting system, a large family of software tools and design standards that has strongly impacted the world of digital documents, be they destined for print or any kind of display.